President's Message


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I am very excited about the opportunity to lead the Canadian Society for Marketing Professional Services (CSMPS), for the 2021-2022 year.

This past year has taught us many things — to be resilient, to challenge ourselves, to remain calm and to perform tasks in many new ways we never thought possible. With this in mind, change has never been more relevant and important for CSMPS. Why? With change comes opportunities and learnings.

Over the past few years, in the role of Director, Communications, I have had the opportunity to listen and gather your insights, this is something I will continue to focus my efforts on. The changes happening around us impacts how we work, how we serve our communities, how we share, and they impact the experience. Striving to make better customer experiences at every opportunity for CSMPS will drive success, especially on the front of diversity, inclusion, and social procurement. I want to make sure that we are known for listening to our membership and providing a safe environment where everyone feels comfortable to share. As a small, progressive society, we have the ability to address these points and be known for it.

The opportunities before us can help us shape this great network and grow it. Through CSMPS we meet, network, and socialize, but we also learn and share with colleagues and friends while we grow our personal, professional communities in a safe environment. This incredible community of professionals, including all our sponsors, is a network that I feel very passionate about, and one I have enjoyed serving as a Board member on.

I'm proud of our successes, particularly in providing more opportunities for meaningful engagement for our members and sponsors, introducing innovative topics and programming formats, and providing professional development and outreach opportunities. In the year ahead, we will continue these initiatives, as well as adding programming designed for the different stages of your career, virtual programming, and perhaps even some in-person events together, should provincial guidelines dictate.

Thank you to all the members for your continued participation and enthusiasm in our professional community, you have been wonderful and made a difference to CSMPS. Thank you to everyone who has participated in one way or another, you make us better. Again, your input is valued, please continue to share it and reach out at any time, as your feedback makes us stronger.

Finally, I'd like to give a special shout-out of appreciation to our talented and hardworking Board of Directors and to Lauren MacKinnon, our President the past year, for their constant dedication in driving CSMPS forward every day.

Wishing you all the very best and looking forward to seeing you all soon!


Alicia Cornford

President, CSMPS