CSMPS: Infographics 2.0 – The secret weapon of persuasion

CSMPS audiences have heard it straight from proposal evaluators, "One thing you can do to help us is reduce the amount of copy in your proposals."

Date: April 19, 2017
Location: Four Seasons Hotel
  791 W Georgia St,
 Vancouver, BC V6C 2T4
Time: 8:00 am - 09:30 am

Join us for Bid-winning Infographics 2.0 and learn how to make proposals leaner, easier to read and more compelling using tips that work on the sub-conscience to be more persuasive. This is the sequel to February’s sold-out "Understanding the Institutional Buyer" session where business brain expert Brynn Winegard identified how specific techniques work on the sub-conscience brain – like using white space strategically – to help make your submissions stand out and win out.

Led by Elena Rivera MacGregor of Rivera Design – an award-winning graphic designer and entrepreneur – this sequel will take the principles and tips Winegard highlighted and will do a deeper dive on how to apply them in a variety of creative and impactful ways. You'll learn the 'secret weapons' that will make content more digestible and get you closer to the win. Specific infographic tips and techniques will be provided. As a bonus, Elena will review the sales process and structure of effective proposals that sell.

If you attended MacGregor’s 2014 CSMPS Infographics breakfast – one of our highest rated events - you will learn even more in this 2.0 version.

Join us and find out how to get that persuasive edge while making life easier for client proposal evaluators.

What you will learn:

  • How to use graphics/infographics effectively
  • What makes the use of graphics a viable and compelling option
  • When to choose infographics over copy
  • Best practice principles / design, composition, etc.

Who should attend:

  • Business development leads
  • Marketing professionals
  • Proposal coordinators – including Administrative Assistants involved in proposal assembly

Learn how to use infographics to help evaluators find even more reasons to choose you.

Elena Rivera MacGregor has more than 25 years experience in branding, corporate communications and marketing. Her portfolio includes the prestigious winning entry for the Vancouver 2010 Olympic Logo Design Competition, as well as a variety of award-winning projects for ICBC, BCAA, UBC, Children’s Hospital. Elena works with small to medium businesses and government departments alike, she has a long standing working relationship with Metro Vancouver, has worked for the City of Vancouver, Vancouver School Board, the Fraser Health Authority, Fraser Valley Regional District, Environment Canada, Business Improvement Associations, Public Works and Government Services Canada, and many more.

Learn more on her website.

Register for this timely breakfast topic now!

Registration Policy

You must pre-register by the Monday prior to the event. Please email info@csmps.com to register if you chose to make payment via cheque and include a copy of your registration email with your cheque.

Please make cheques payable to:
Canadian Society for Marketing Professional Services
PO Box 17507
The Ritz PO
Vancouver BC V6E 0B2

Cancellation Policy

Due to the financial commitments CSMPS must incur to provide our members with quality programming, cancellations are accepted until 3 business days prior to the event. No-shows and cancellations after this deadline will not be refunded. Thank you for your understanding and respect for this policy.

Save the date so you don’t miss out!

Our full slate of events has been posted on the Events tab, don’t miss out on outstanding training and networking events this year.

Welcome New Members

20 JUNE 2014

Corporate Member, GEC Architecture

Welcome New Members

05 JUNE 2014

Bahar Saadat, Davidson & Company LLP

2014-2015 CSMPS Board of Directors

June 2014

See the updated list of board of directors

Welcome New Members

16 OCTOBER 2014

Canem Systems Ltd.

Welcome New Members

16 OCTOBER 2014

Lori Forrest, ISL Engineering

Welcome New Members

16 OCTOBER 2014

Kirstie Paterson, Independent

Latest News

prev next

Michael Oldewening Allnorth

Thanks for making my trip out of the office a great use of my time. [Infographics for Proposals]

Barbara Good Kasian Architecture

Your presentation on Infographics at today’s CSMPS event was fabulous...it was very informative, reinforcing the value of visuals. [Infographics for Proposals]

Kathleen Dixon Iredale

Great presentation this morning. In architecture we are not allowed to draw or provide “free” architectural sketches in our RFP submissions, but you made me re-think how we can deliver information to our readers using pictograms.

Yvonne Harfiel WSP Group

CSMPS has helped me tremendously! Without CSMPS, I would not be where I am today. It is an amazing network.

James Y. P. Lee Stantec

Thank you for arranging this seminar. It was extremely practical, valuable and informative.

Karen Lawrence MMM Group Limited

I thought the panel event was awesome. I attended the previous one as well and they are, in my eyes, the best type of event that CSMPS offers.

Graeme Silvera Ivanhoe Cambridge

This is the first panel I’ve ever sat on where I've actually learned something new. It was a great experience. [Panelist, CSMPS Developer RFP Evaluators Panel Event: Oct 22, 2014]

Carlee Groves Read Jones Christoffersen Ltd.

I thought the event was fantastic. I can’t believe the value and information I was able to extract from it. Can’t wait for the next one!

Rahki Jethi AMEC Environment & Infrastructure

It’s always good to hear what people who read proposals are actually thinking! I went to the last event with RFP evaluators (it was a school district, health authority, and Translink) and found that very helpful as well.

Ben Garfinkel Industrial Brand

It's one of the few organizations that really spends time getting into activities that are of interest to marketers in the AEC and professional marketing services world.

Tamineh Saadat Buckland & Taylor

Every time I leave an event I get ideas of how I can do my job better. I get more passionate and inspired by what other people are doing in the industry.

Stephanie Zuke HCMA

CSMPS plays an important role for professional service marketers to grow and learn. Their relevant, fresh topics draw staff from across AEC firms.

Chris Chernoff F4 Creative

CSMPS brings together real people talking about real issues; it’s a breath of fresh air.

Yvonne Hartfield Genivar

CSMPS has helped me tremendously! Without CSMPS, I would not be where I am today. It is an amazing network.

Ralph Kison Kison Associates

Belonging to CSMPS is a must if you want to connect with, and market to, the professional services community in Vancouver.


prev next